Wednesday, April 30, 2008
Friday, April 25, 2008
Wednesday, April 23, 2008
Friday, April 18, 2008
I've been playing with the idea of using some vintage pieces to "prop" my products at the National Stationery Show. These are a few shops I really liked on etsy, but of course searching all will take a full day :) I couldn't help buying that brass easel for my business cards.
Wednesday, April 16, 2008
Monday, April 14, 2008
Wednesday, April 9, 2008
Tuesday, April 8, 2008
Monday, April 7, 2008
In general: I think the term flea market induces an image of price haggling; I heard a few "can I pay $ for $$$". I'm sure in some areas of the market that was fine but I was situated among a group of designers who had handmade, handprinted, handpressed, and handstitched every one of their products. I'm not sure the value of all that came across to people who were looking for bargains. As one person near me put it 'it's hard for me to bargain with you knowing that I put each of those tags through the press one at a time'.
My table: Not everyone was looking for a bargain of course, I wouldn't want to imply that. Most of the people who stopped by my table were looking for small home goods and gifts. Most of my tea towels sold within the first hour or two and shoppers were hoping I had more. The reaction was "beautiful", "I can't believe you print these yourself", and some pretty good stuff along those lines. That was exciting to hear, as almost everyone touched and commented even if they didn't buy. Lot of business cards handed out and possibly a wholesale order to come. I think my tea towels were priced well within the acceptable (under $20-25) price range at $13 each and that helped a lot, most customers bought 2-3 at a time.
I got a bit of price resistance to the cards and drawer paper; had I made a table full of tea towels I may have sold the entire tables worth. Although the drawer paper sold, I think the resistance was mainly to the fact that these items are made from paper. Fabric always has the appearance of being worth more and of course a tea towel can be washed and reused; though one person did remark that the drawer papers were each hand printed.
People were very drawn to the packaging for the drawer paper and the labels which I'm exicted about as I just redesigned them. I'm going to make the scent labels more prominent though especially since I'll be adding more in May. I found I had no impulse buys , expect for one girl whose nails matched my fuchsia ikat towel...too funny. Most purchases were well thought out and discussed as to who would get what, what matched their kitchen, and what a great gift.
My setup: I've done many a tradeshow and applied the knowledge to my table (sorry I didn't think to bring the camera). I used a bright pink table cloth, yellow tulips and just let the product speak clearly. It drew people in even if they weren't looking to buy, so that will definitely become my staple.
Again?: I had oringinally thought I could do the market 2-3 weeks out of the month and now I'll try for 1-2. That's primarily because I'm backed up with wholesale orders and I don't keep much stock. I think it's a great opportunity to test products and price points and I'll definitely know what to bring in the future. As I start to launch more of my home goods I think this will be the perfect place to test pillows, table runners, etc.
Overall I would give it 2 thumbs up for a learning and sales experience, and the turnout for a cold (so coooold) day was phenomenal. I can only imagine what a pretty summer day will bring. This is just my perspective from my little table but I hope it helps :)
Thursday, April 3, 2008
I learned about Katya de Grunwald via AphroChic via Desire to Inspire...must love blogs huh? I'm just obsessed with the rich composition of her photos and totally inspired when I translate this in my mind into an HHT store. I could look at her work for days on end...